Why is my conversion rate so low? (and how to fix it)

A “low” conversion rate is often misdiagnosed. Before you overhaul anything, check these in order.

First: is it actually low?

Compare to your industry, not a generic average. 1.4% is below average for beauty but fine for furniture. Use the conversion rate calculator to see where you sit against your sector’s average and top stores. If you’re around your industry norm, the issue may be traffic quality, not the site.

The usual culprits

1. Slow load times. People leave before the page renders — especially on mobile. The single most common silent killer. Check it with LeakyPageSpeed.

2. An unclear value proposition. If visitors can’t tell what you sell and why you in five seconds, they bounce.

3. Weak CTAs. Vague buttons (“Submit,” “Continue”) lose clicks. A verb plus a benefit wins. Score yours at LeakyCTA.

4. Checkout friction. Surprise shipping costs, forced accounts, long forms — these cost you at the final step. See cart abandonment.

5. No social proof. Without reviews near the buy button, hesitant shoppers don’t commit.

6. The wrong traffic. If you’re buying clicks from a poorly-targeted audience, even a perfect store converts badly. Check whether your low rate is site-wide or concentrated in one channel.

Diagnose, then fix

Don’t guess which one it is. Each of these is measurable, and fixing the wrong thing wastes weeks. Revyfix checks all of them at once and tells you which leak is costing you most — so you fix the biggest one first.